“The most prevalent flower in the walled garden is the Venus fly trap,” said Epic lawyer Katherine Forrest in her opening arguments. PlayStation, Xbox, Google and a variety of other companies have already been discussed as part of the proceedings, which could change the relationship between the world’s biggest technology companies – and, in so doing, change the prices, platforms and apps that everyone uses.Įpic began its argument in the court hearings this week, accusing Apple of building a “walled garden” that it uses to unfairly take fees from developers if they want to get their apps in front of the world’s billion iPhone users. The court discussions are likely to take a similarly broad approach. But if Epic is awarded that, it could change some of the central governing principles not only of Apple’s App Stores but other distribution platforms too. It also led to complaints with regulators in the US and Europe, and a marketing campaign that included an ad that made fun of Apple’s own output.Įpic says that it wants “changes to Apple’s behaviour” that will allow the company to not pay the current commissions and have their apps distributed through the App Store. That campaign did not only include the legal routes that began in this week’s trial, which will run for three weeks in Oakland, California. Its arguments not only related to that specific event, but were much more general: Epic argued that Apple was abusing its power over developers, requiring them to commit to unfair rules if they want access to the App Store. The legal and publicity campaigns then began, with Epic suing Apple. Fortnite – and Epic generally – were removed from the App Store, in keeping with its rules.

Apple vs epic day 2